The scale-less and dimension-less space we now inhabit for an alarming amount of time...

The Global Style, Revisited / A Conversation with Mr. Keedy
Interview by Anther Kiley
at inform.design (CalArts)
ca January 2015

The scale-less and dimension-less space we now inhabit for an alarming amount of time is completely disassociated from human scale, the base unit by which we previously calibrated our experience. And the difference between the 2-D tangible object in space and 4-D intangible images in time, have been destabilized...The Global Style assumes that all graphic images we see are not only ephemeral they are transient. That’s new.
You see this transience in the handy type compositions that are designed for a quick timeframe, limited attention, and indeterminate scale...

Fascinating image and link to Trend Generator.

Picks up on some of the grid and related ideas we encountered in the Frances Butler readings —
"Reading outside the grid: Designers and Society" (in Looking Closer : Critical Writings on Graphic Design, 1995, originally published in ADC Statements in 1989)
"Punctuation, or the dream of legibility / from vision to substance" (The Ampersand, Summer 1986)